Michelle Russo made a bold business move during the pandemic — opening two franchises in two cities.

She found her niche in the beauty industry, specifically in the lash extensions and brow services market.

Michelle, who holds a master’s degree in organizational management, joins us to discuss what makes her Deka Lash studios unique and the teams she has built at her Winston-Salem and High Point locations.

“The staff is the heartbeat of the business — if they’re not fabulous, we’re not fabulous.”

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Recorded and produced by Tim Beeman for Such-N-Such Media

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