Susan Campbell of South 23rd returns to the Chamber podcast with an update that is equal parts inspiring and delightful. Denise opens the conversation by revisiting Susan’s unique niche in the home and garden world: the So.CachePot, a beautifully designed fabric planter cover created to hide the “ugly pot” and elevate any plant instantly. Susan shares how the idea grew out of her own frustration with finding stylish options that matched the high‑end looks she admired in design magazines. What began with two patterns has now expanded into a full line, with new designs on the way for spring.
The two talk about Susan’s recent shows, including her first home-and-garden event in Greenville, where she found herself set up between a flooring specialist, an arborist, and a Caterpillar machinery vendor. Despite the unexpected lineup, she connected with enthusiastic customers and gained valuable insight into new markets. Susan also explains how her products are sewn locally, how she collaborates with her artist to develop patterns, and why she focuses on classic, long‑lasting designs rather than fleeting trends. With three boutique partners already carrying her line and more shows planned in South Carolina, she is steadily expanding her reach.
The episode closes with a look at what’s ahead for South 23rd, including updated packaging, new retail opportunities, and Susan’s goal of taking her line to Atlanta Market next year. Denise and Susan share laughs over tartan patterns, rotary phones, and the winding path of entrepreneurship, but the heart of the conversation is clear: Susan has built something thoughtful, beautiful, and rooted in local craftsmanship. Her So.CachePot line continues to grow, and her passion for design and community shines through every step of the journey.
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Produced by our Partner, Tim Beeman of Such-N-Such Media.
Recorded in the Such-N-Such Media Studios at Liberty Plaza.
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